APPENDIX K: 40 Models of Communications: Print/Broadcast/Internet Communications and PR
These are the techniques for achieving both internal and external communications of Section III. A. This section is a 10 page piece succinctly outlining the hows and whys and art of public relations as communication strategy. These relate to both individuals and events. They relate to both macro (large scale) and micro (face to face) negotiation for communications success in building the desired image/perception/response both inside and outside the team.
Key themes, taking from A Briefing for Leaders: Communications as the Ultimate Exercise of Power (by Robert l. Dilenschneider) are:
1. "Communications as the Ultimate Exercise of Power"
2. "Communications as a problem solving discipline"
3. No Teflon, even for the formidable."
The 40 proven models will serve the team as a whole and the individuals within it. The discussion centers on that what best fits the team as a whole, the organization, and then in its parts: the Owner, the VPs, the Coaches, and the Players, as well as other staff professionals, support staff, etc.
All 40 models provide solid ground on which to build the communications strategies needed to meet desired communications' goals, and fit (1) any company or company organization (and the individuals within them) of any industry, from manufacturing to service to retail to entertainment to sports, etc., but in this case a professional sports team, and (2) they fit any organization or entity (and the individuals within them) in the realm of politics and society, be it the United Nations, an individual country, conflict between nations, nation-wide, a state or city or county within, etc. Whether to celebrate positive events, or to turn negative events positive, these models will enable the development of positive relations, whether public (external, exogenous) or private/in-house (internal, endogenous).
A sampling of the 40 models includes those of John D. Rockefeller I, GEs 50th Anniversary, Ronald Reagans vision strategy as executed by Mike Deaver, George Bushs visionless strategy, Bill Clintons first two years vs. his last six, Al Gores for staying ahead of the event horizon, Roger Ailes You Are The Message, those from Robert Dilenschneider, constituent engagement model, Andrew Carnegies mastermind model, Steven Coveys 7 habits model, FAQ book model, Goffmans presentation of self in everyday life, corporate tradition book/booklet, 3rd party spear carriers, damage control responses, backgrounders, using the Internet, GEs work out method, weekly communications via Email/print/audio/video, and conflict resolution models. For the latter, see also Appendix L.
The latter are particularly important. It is irresponsible for any organization to go into a crisis unprepared. And attempting to get a stadium through from concept to approval to construction to keeping it filled, is like going from crisis to crisis to crisis. These communications models help prepare for both the best-case and worst-case scenarios. What more could one ask?