Peter J. Jessen

"Goals Per Action" Success Consultant

peterjj@peterjessen-gpa.com · peterjjgpa@icloud.com · 9931 SW 61st Ave., Portland, OR 97219 · Tel: 503.977.3240 · Fax: 503.977.3239


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Appendix G: Utilizing Minority Business Enterprises (MBE) and Handling Minority Issues Management (MIM)

The need is to be able deal with minorities, internally and externally, including working with Minority Business Enterprises as well as with all facets of Minority Issues Management.

The 2000 census and other data sources reflect the changing face of America, which is not new:  America has always been a diverse country of immigrants or offspring of immigrants, some voluntary, some involuntary (forced to leave their countries due to persecution or forced to come here against their will as the result of the slave trade).

Of tremendous interest is the fact that of the 125 million people in the world who live in a country in which they were not born, 20% of those live in the U.S.  Why?  Because it’s where people want to be. What is interesting is that America is still where those not satisfied wanted to be.  The irony, in light of domestic politics of the last 35 years, is that America is still where most not satisfied with their countries want to be.  These citizens also serve as a market base back to their countries of origin, expanding the potential reach of the team in terms of fans and merchandizing, etc.

We live in a world in which the census report shows that in the U.S., all races will be a minority in the sense of no one will have over 50%.  Therefore, communications with all communities, in state, in country, and around the world, is important.  Minority disposable income spending over the next 45 years is pegged at $3 Trillion.  The team’s communication and focus on its markets must be global in its view while still being able to deal with the particulars and parts of the globe, whether out side its state or within.  Many professional sports team already reflect this trend, where whites are a minority on the team.  All of these realities make it important that teams know how to appropriately handle Minority Issues Management, be they team, management, city, state, or world.

There are currently 2 million minority-owned firms in the U.S.A., generating more than $205 billion annually.  Therefore, it makes good business sense to involve a wide range of business groups, including Minority Business Enterprises, both for their expertise and for their extension of the fan base.

The “market” is world wide.  The U.S. is the lead nation of the world.  People the world over follow America’s teams.  The team’s communication and focus on its markets must be global in its view while still being able to deal with the particulars and parts of both the home front.

Not claiming to be experts, but recognizing the need for this skill, the need is to engage a recognized expert consulting firm, a minority business enterprise which provides “consulting on all aspects of business, including those involved with minority issues,” that “offer a unique platform to facilitate business, ventures and relations between corporate America and minorities in a positive format that strives to create momentum and new opportunities.”  In addition, “they facilitate mediation where corporations are being threatened by minority organizations.”

 


Appendices

A

B

C

D

E

F

G

H

I

J

K

L

M